Michael Dixon: Turning Our Unique Members Into Recruiting Power

Michael Dixon received a bachelor’s degree in multidisciplinary studies from North Carolina State University and a master’s degree in college student affairs leadership from Grand Valley State University. Michael is a Doctoral candidate at Indiana State University. Michael is a former higher education administrator with more than 18 years in the industry. He has several research interests and his brief study in philosophy causes him to ask lots of questions. In his free time, you can catch Michael playing a round of disc golf or competing in sports and/or board games.

In episode 570 of the Fraternity Foodie Podcast, we find out why Michael chose NC State for his undergraduate experience, what made him choose to join the Grad Chapter of Alpha Phi Alpha Fraternity, Inc., why he enjoys working in DEI spaces, why that DEI work is so critical, how to take our unique members and turn that into recruiting power, what we should do if we struggle with our self-confidence when talking to new members, how we can break down bias in the Fraternity and Sorority recruitment, one part of the recruitment experience that we should reevaluate, practical ways we can improve the new member experience, and how recruitment can impact our chapter culture. Enjoy!

Link: https://www.youtube.com/watch?v=eqFSmiHvPko

 
Fraternity/Sorority

Meet The Greeks App at Purdue University

I loved reading this article in The Exponent this morning. Kudos to the Greek Community at Purdue University for developing a new app to make it easier for students to see what events are being held by chapters on campus during recruitment and helping potential new members to get involved. The investment in such an app is relatively minimal, but the payoff is big. I would love to see more Universities adopt a similar strategy.

By demystifying the process to get involved with Greek Life and going straight to their cell phones, Purdue is engaging their students in a vibrant part of student life. It really doesn’t surprise me to see so many loyal alumni coming from Purdue!

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